I’m a Digital Content Specialist, ready to help your brand find its voice and tell its story.

The Work

Smurfit Westrock

Paper and packaging / Agency: OTH Strategies
This corporate giant with-a-heart remains one of my most endearing clients, for whom I primarily create social media. Writing about paper and packaging could get tedious, but their profound commitment to sustainability, diversity and inclusion, employee empowerment, and scientific innovation keeps an otherwise vanilla (manila?) topic fresh and exciting.

Johnson & Johnson

Health and pharma / Agency: OTH Strategies
You know them as the makers of Tylenol, Band-Aids, and their ubiquitous Johnson’s Baby line, but Johnson & Johnson are also passionate advocates for mental health. I contribute articles to their quarterly Mental Health Network newsletter, an internal resource promoting discussion of mental health issues and insight into enterprise MH initiatives.

Dominion Energy

Energy company / Agencies: Mobelux, WayPath
The client so nice, I’ve worked with them thrice! Thanks to the tangled web that is the Richmond advertising community, I’ve done three distinct large-scale projects for Dominion Energy over the course of three years for two different agencies — everything from copy for their corporate site, to launching their smart-home product suite, to content-templating a CMS.

Belgard

Hardscape products / Agency: Release the Hounds
This national commercial and residential hardscape manufacturer knows that content is king, and they’ve built out a web site with a deep and ever-growing offering of articles, blog posts, inspiration, and how-to’s. I contribute 2-3 pieces per month for Belgard and parent company APG Oldcastle on outdoor living topics like edible gardens, curb appeal, and pool design.

BetterMed

Urgent care centers / Agency: Release the Hounds
BetterMed operates a dozen urgent care centers across Virginia and North Carolina, and they also publish an insightful blog empowering people to manage their own health and wellness. I contribute monthly posts on topics ranging from burn care and first aid, to nutrition and lifestyle tips, to of-the-moment issues like vaccines and video conference fatigue.

Samsung

Consumer electronics / Agencies: Barbarian Group, Cheil
I spent years churning out hundreds of short-form articles for Samsung. Each 800ish word piece (with accompanying social media promos) featured a Samsung product, neatly wrapped in a lifestyle article about entertaining, or multitasking, or printer crafts, or travel photography, or kitchen odors, or, or, or…

Work samples available on request - please contact me if you’d like to view a portfolio of some of my projects.

Older Work

AOL.com

Digital media company
I contributed 3x-weekly lifestyle articles to AOL’s Real Estate channel, for their “Rented Spaces” column. Over the span of four years, I tackled everything from brunch menus to mortgage tips – and oddly enough (also a sign of AOL’s failure to progress into the modern web era) a few dozen articles are still live, 15+ years on.

SeriousEats.com

Culinary web site
I contributed a series of articles to food site SeriousEats under their Culinary Ambassador column. On the Venn diagram of my life, this is where Digital, Writing, and Food (did I mention I’m also a trained pastry chef?) intersected.

Walmart

Retailer / Agency: The Martin Agency
After two tours as a Martin Agency employee (sandwiched around 5 years at my own successful digital startup), I signed on with them as a freelance writer. My first project found me churning out over 300 pieces of individual creative in just under 2 weeks, in the run-up to Walmart’s busy holiday season.

Tylenol

Consumer health / Agency: The Martin Agency
I worked with the Tylenol team to produce a variety of media for the brand, including content for partnerships such as with WebMD, branded mini-sites, and online product tools.

Work Magazine

Periodical
Despite its eye-stabbing graphic design and now hysterically dated content, the “Web Chatter” column that I co-wrote for three years for Richmond-based Work magazine now serves as a sort of time capsule for the waning moments of the Web 1.0 heyday. 

Richmond Magazine

Periodical
My second foray into print media, I contributed a few articles to Richmond Magazine’s lifestyle offshoots, RHome and Richmond Bride. I think it was my interview with the eccentric J. Frank, personal chef to Richmond art maven Frances Lewis, that kicked off my passion for food: I started culinary school a year after the article published.